Bank of America x Boston Marathon

26.2 miles is a long way to run for yourself. It’s a whole lot more meaningful when you’re running for something bigger. To celebrate Bank of America’s inaugural year as presenting partner of the 128th Boston Marathon, we told the stories of runners taking every mile in stride for the causes they care about.

And the finish line? Pretty impressive.

Brand favorability jumped +5.7 points to its highest level in four years, while quarterly market revenue projections were beaten by $188M.
And perhaps most importantly, a record-breaking $71.9M was raised for charitable causes.

Partnerships:

Case Study

AWARDS:
Cannes Lions (3x Shortlist), Clio Sports (1 gold, 3 silver, 1 bronze), Communication Arts (Advertising Award of Excellence)

Additional awards from Financial Communications Society:
Silver OOH Campaign, Gold Print, Silver Integrated Marketing, Gold Audio Advertising, Gold Digital Display, Gold Online Video, Gold Partnered Videos, Gold Organic Social, Gold Media Strategy, Gold Sponsorship Marketing, Gold Integrated Partner Campaign, Silver TV Advertising “ARA’s Story”,
Silver TV Linear “2024 Boston Marathon”, Best In Show (Corporate Social Responsibility, Corporate Image, and DEI)

Creative Agency: GroupeConnect
Team: Jeanie Caggiano, Sue DeSilva, Mat Bisher, Jessica Bergstresser,
Danny Streadbeck, Mike Ward, Donna Foster, Tyson Schmitt, Billy Palmer,
Mallory Backmann, Amber Harris, Kimberly Cowie, Tara Wert, Patrick Miranda