Bank of America x Boston Marathon

Tasked with crafting a campaign that honors Bank of America's inaugural year as the presenting partner of the 128th Boston Marathon, we've woven together the powerful narratives of dedicated runners who are taking monumental steps for various charities.

Result:
Reached highest levels of brand favorability in 4 years (+5.7 points), helped beat quarterly market revenue projections by $188M and raised a record-breaking $71.9 million for charitable causes

Partnerships:

Case Study

AWARDS:
Cannes Lions (3x Shortlist), Clio Sports (1 gold, 3 silver, 1 bronze), Communication Arts (Advertising Award of Excellence)

Additional awards from Financial Communications Society:
Silver OOH Campaign, Gold Print, Silver Integrated Marketing, Gold Audio Advertising, Gold Digital Display, Gold Online Video, Gold Partnered Videos, Gold Organic Social, Gold Media Strategy, Gold Sponsorship Marketing, Gold Integrated Partner Campaign, Silver TV Advertising “ARA’s Story”,
Silver TV Linear “2024 Boston Marathon”, Best In Show (Corporate Social Responsibility, Corporate Image, and DEI)

Creative Agency: GroupeConnect
Team: Jeanie Caggiano, Sue DeSilva, Mat Bisher, Jessica Bergstresser,
Danny Streadbeck, Mike Ward, Donna Foster, Tyson Schmitt, Billy Palmer,
Mallory Backmann, Amber Harris, Kimberly Cowie, Tara Wert, Patrick Miranda