Bank of America — BofA Rewards
Everyone loves rewards. Explaining them? Slightly less exciting.
Our challenge was to launch BofA Rewards in a way that felt fresh, engaging, and worth paying attention to… without making people feel like they were reading the fine print.
Broadcast
Trendy Social Adaptations
Static
Creative Agency: GroupeConnect
Team: Sue DeSilva, Emily Avisata-Sullivan, Carly Drown, and Jamie Malnati